About Us

Our Company

Ron and Fay Simpson started Simpson Farms in 1969 as a tomato and sugar cane farm near Bundaberg. They rapidly expanded their operation and in the late 1980s developed Goodwood Plantation, which grew into Australia’s largest single avocado orchard and associated packing facility.

In the period from the early 90s until 2012 the farming operations have gone through massive consolidation and development from the original 120 ha orchard planted at Goodwood home farm to the consolidated 1200ha owned and managed by Simpson Farms. These orchards were expanded to include the development of Goodwood East farm, Goodwood West farm and the Promiseland. Simpson Farms manages an additional 400 Hectares of Avocado orchards which are under a lease management arrangement.

Ron and Fay's four daughters and their husbands are actively involved in the management of the business as it continues to grow.  Each with their own area of expertise, the business has a depth and breadth of knowledge not usually found in a family run operation.  With over 100 years combined experience and several degrees including Horticultural Science, Engineering, Marketing and Business Management, Finance and Accounting, this family company has the knowledge and experience to carry it successfully into the future.

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